GALLERI

studiorosen

Inspiring @matilda_soderlund looking fab in her ne

Inspiring @matilda_soderlund looking fab in her new cut & highlights + a natural blow dry. Who says you can’t go lighter as the days go darker?
Check out her latest post and read about the initiative GREEN Friday!

Formulas:
Prepped with Defy Damage
Babylights using JOICO Blonde Life + 6% at roots after 15 minutes I applied the mids & ends with Blinde Life + 1,5%
Toned with Lumishine Demi liquids 9SB + 9NV equal parts + 1,5%.

@joicosweden
@tendenz_se

This is what I LOVE to do! 💕 My client came in

This is what I LOVE to do! 💕

My client came in with an old washed out toner on previously lighted hair. She asked me to get her “as blonde as possible with a natural root”.
I started of by prepping the hair with Defy Damage Pro 1. This helps to protect the integrity of the hair, prevent breakage and also get an equable and even brighter lift. Then I brightened the hair with my free-hand technique using Free Play together with 30 & 40 Vol. Toned with Lumishine Demi liquids 9NWB + 9NV + 9SB equal parts with 5Vol. And of course I finished of with Defy Damage Pro series 2 🤗
@joicosweden
@tendenz_se

It’s here, it’s here!!! Release day of @rebecc

It’s here, it’s here!!! Release day of @rebeccafiona Champagne Promises 🍾

I have to admit, the hair took me a minute 😅
.
I begun by washing the hair using the JOIFUL shampoo & conditioner. Then prepped the hair with Dream Blowout, Joiful volumizing styler roots through ends, and some joiwhip mousse on mids & ends. Then I proceeded by blow drying the hair to even out the texture. Once the hair was dry and smooth I took 2x2 cm sections and curled every strand using the HHSimonsen VS10 for intense natural curls which I fixated with clips. (Perfect time for makeup)
After removing all the clips I altered bu brushing some of the curls and separating some with my fingers, and sprayed with FlipTurn. Then I brushed and sprayed the front with Power spray until I had the desires height & stability 🤗🥳
@joicosweden
@tendenz_se @hhsimonsensweden

Spiced chocolate 🍫 for @rebeccafiona . . . Us

Spiced chocolate 🍫 for @rebeccafiona
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.
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Using @joicosweden Lumishine Demi liquids:
7NWB + 8NW + 8NC + 1,5%
Together with my right hand woman @ssuzanna

It was such an honour to get Paulina ready for her

It was such an honour to get Paulina ready for her wedding a couple weeks ago 😍❤️
And for sure would not have been possible without @ssuzanna lending her hands 😘
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.
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All products from
Hair: @joicosweden @tendenz_se
Makeup: @purcosmetics

Tutorial - Beach Waves . Using @joicosweden produ

Tutorial - Beach Waves
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Using @joicosweden products Ironclad and Weekend hair
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@tendenz_se

Creating a balance . I really love it when I get t

Creating a balance
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I really love it when I get to do both hair AND makeup, being able to create a vision from start to finish.
.
From a show earlier this year
@joicosweden
@tendenz_se
@purcosmeticssverige

Tutorial - Defy Damage pro series This is how I us

Tutorial - Defy Damage pro series
This is how I use the DD Pro series to ensure I keep the integrity of the hair and achieve the best result during a colour/lightening service. In this video I did a full head of foiled highlights using Blonde Life powder + 10-15Vol.

@tendenz_se
@joicosweden

Everybody’s new favourite 😍 . New and improve

Everybody’s new favourite 😍
.
New and improved K-Pak Color Therapy from JOICO will rebuild processed hair whilst keeping the colour vibrant and shiny in between services 😍
It’s also great to prep your hair with before a colour service or a big transformation.
@joicoeurope
@joicosweden
@tendenz_se

One year ago today! . The @richardmannah show for

One year ago today!
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The @richardmannah show for @joicosweden & @tendenz_se at Stockholm waterfront

Creating a balance . I really love it when I get t

Creating a balance
.
I really love it when I get to do both hair AND makeup, being able to create a vision from start to finish.
.
From a show earlier this year
@joicosweden
@tendenz_se
@purcosmeticssverige

@rebeccafiona looking flawless!?! . Photo by: Mio

@rebeccafiona looking flawless!?!
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Photo by: Mio Sallanto
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Fiona:
Foiled highlights all the way using Blonde Life powder + 15Vol + Defy Damage.
Toned with Lumishine Demi liquids:
8NWB 50g + 9SB 10g + 5Vol
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Luscious Mago extensions 50cm wavy in shade Silver (collaborated with @ssuzanna_keune @parfumlombardab )
.
@joicosweden @tendenz_se

Tutorial - glossy blow dry This is how I achieve

Tutorial - glossy blow dry

This is how I achieve a fluffy & glossy blow dry with my favourite @joicosweden products. I’m using Hydra Splash & Dream Blowout together with my @hhsimonsensweden roundbrushes 🤗
@tendenz_se

It’s always an honour to be a part of someone’

It’s always an honour to be a part of someone’s special day, but even more so when it’s a close friend. I’ve basically been practicing for this day our entire lives ❤️
We did the colour a few days prior, then this romantic hairdo and makeup to enhance her natural beauty 😍

For the hair I used products from
@joicosweden
All makeup is from
@purcosmeticssverige
Lashes of course from
@sweedlashes

@rebeccafiona for Fila earlier this spring, lookin

@rebeccafiona for Fila earlier this spring, looking like a dream!
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Photo by: Andreas Almkvist
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Fiona styled with a super small curling iron (vintage) + HHSimonsen VS1.
Products used: Defy Damage protecting shield, power whip & power spray. The styling was actually done 1 day prior to the shoot 💪
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@joicosweden @tendenz_se @hhsimonsensweden

😍 @littlejinder in Dagens Nyheter Full blowout

😍
@littlejinder in Dagens Nyheter
Full blowout with products used:
Defy Damage shield, Dream Blowout through mids and ends, Joifull volumizing styler in roots. Finished with K-pak protective hairspray. .
Photo by: Beatrice Lundborg .
@joicosweden @joicoeurope @joico @tendenz_se

Repost @rebeccafiona ”There’s nothing wrong wi

Repost @rebeccafiona ”There’s nothing wrong with this hair 😏”
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Aggreed!
Products used:
Power Whip (roots & combed out)
Joifull Styler (mids & ends)
Body shake
Power spray
@joicosweden @joicoeurope .
@hhsimonsensweden curling rod VS1 together with an old classic mini curling iron.
@tendenz_se
📸- @miomo

Love love love this transformation on @rebeccafion

Amazingly talented and beautiful @littlejinder for

Amazingly talented and beautiful @littlejinder for Nöjesguiden about her new mixtape, release date June 12th. .
Roots lifted using Blonde Life cream lightener + 20Vol + Defy Damage
Toned with Lumishine Demi liquids:
9NV 40g + 9SB 20g + 5 Vol.
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Full head of Mago extensions 50cm wavy in shade 101 mixed with Silver (collab with @ssuzanna_keune @parfumlombardab)
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Products used for this look:
Defy damage shield, Joifull volumizing styler & weekend hair. .
Curled using HHSimonsen VS7
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Photos by: Saga Berlin
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@joicosweden @joicoeurope @joico @tendenz_se @hhsimonsensweden

Last week I joined @paulwatts.life & @iandaviesjoi

Last week I joined @paulwatts.life & @iandaviesjoico_ for a live and uncut chat about Hair & music. .
It was such a blast and a pleasure to talk to these icons! 🙌🏻 .
Watch the full video on YouTube:

https://youtu.be/jCih1cqLOsA

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